Every minute there are 277k tweets, 4,320 minutes of video are being uploaded to YouTube and more than 2.5 million Facebook posts are being shared. That’s a lot of content which only makes the competition for the user’s attention almost impossible.
As marketers or content publishers, link shorteners can offer you three competitive edges:
1. Professional look
Stop using those awful long url’s that just looks plain ugly! (e.g. – https://www.facebook.com/ClkimSSP/info?tab=page_info). Instead, when writing a social post, a comment or a marketing email, you can use a slicker (and far less intimidating link) in a form of several letters: clk.im/XBPDd.
Many marketers also use link shorteners when applying UTM tags to campaigns – remember to never send a UTM link without shortening it – it’s a sure way to drive off traffic.
2. Analytics – Knowledge is power
Most online analytics tools (such as Google Analytics or Tableau) are only available for traffic that lands on your own site. So how can you monitor clicks to other sites? That’s right – you shorten them. All of the url shortening services offer some information regarding the people who clicked on your specific link, usually stats such as number of clicks, geographic information, operating systems etc.
This is an extremely important tool to get to know your audience! For example, if you are Facebook admin and would like to better understand the engagement of different segments of your followers. All you need to do is just shorten the links and see if the users who are engaging are really from the countries you intended to target and how they’re consuming your content – through mobile, desktop or maybe only tablets? Know your audience so you could always stay relevant.
3. Monetize – Make money from every click
Continue to so the same work and make money from it. When sending traffic through a shortened link you can earn money by presenting an ad or promoted content in the middle. This kind of ads, called interstitial, is a full page ad with any content you wish to fill it with. Clk.im shortener offers within the free package the ability to shorten a link and enjoy by earning money from an automated ad platform. The idea is to earn money on the traffic your website/blog/YouTube channel generates.
The premium account offer users the ability to control the content within the interstitial meaning that you can simply promote any service or product you want.