In an earlier article, we talked about ‘What is Re-Targeting and Why Is It Important?‘ If you’re new to re-marketing, we also recommend that you check out that article to gain a quick introduction into the subject.
In this article, we’re going to give you the play-by-play steps for building re-targeting lists with the Clkim dashboard. With Clkim, you can optimize your re-marketing strategy by unifying your analytics into one awesome link-management platform.
The Enormous Power Of Re-Targeting
The effectiveness on re-targeting is based on the age-old premise of following up with people that are already interested in what you have to say.
Let’s get specific here. If you’re a Social Media Manager, odds are that you’re sharing articles in a variety of different channels: Twitter, Facebook, LinkedIn, and more. Sometimes it’s hard to keep track of it all. It’s also difficult to move those customers to make a purchasing decision with your brand.
By utilizing the power of re-targeting, you can double-down on the people that have already clicked on a link you have shared. Instead of launching every campaign to a brand new audience, this allows you to cultivate your audience, nurture your leads, and create real relationships via the world wide web.
Re-Marketing via Banner Ads and Facebook Ads
With re-targeting lists, you can target your audience via banner ads on up to 98% of the world wide web, or even on their Facebook News Feeds.
Clkim easily integrates with popular re-targeting ad platforms such as:
- Facebook Ads Manager
- Google Display Network
- Adroll Re-Targeting Platform
- And just about any other ad platform which utilizes pixels
For example, if you’re a Newsletter Marketer, chances are that you’re sharing a lot of content (via links) with your audiences. By including shortened Clkim links within your emails, you can simlutaneously build re-marketing lists of people that engage with your email content. Hyper-targeted re-marketing lists allow you to then send out monthly promotions to those audiences that you already know are most interested in what you have to say.
Re-Targeting via Clkim
So, how does it work exactly? Ad Platforms will typically provide you with a pixel for re-targeting. By embedding re-targeting pixels into shortened Clkim links, you can build re-marketing lists.
The following steps will show you how to place your re-targeting pixels into shortened Clkim links. You can add a pixel either on a DOMAIN level (to all shortened links of a given domain), or on a specific URL level (to only specific pages of a site).
Adding the Re-Targeting Pixel On A Domain Level
Follow these steps if you wish your pixel to fire when a user clicks on any link of a given domain.
Step 1: Click the “Account” tab, and then “Domains”.
Step 2: Click the “Edit” Button alongside the domain that you wish to add the re-targeting pixel to.
Step 3: Click the “Tracking” option on the top right.
Step 4: Add the re-targeting pixel on the bottom-half of the page, and click “Save Changes”.
Adding the Re-Targeting Pixel To A Specific URL
Follow these steps if you wish your pixel to only fire when a user clicks on a specific link (and not for the whole site).
Step 1: Get started by clicking on the “URLS” tab on the top of the page.
Step 2: Click on the green “Actions” button, and then click “Edit URL”.
Step 3: Copy your re-targeting pixel in the space provided. Don’t forget to click on “Save Changes” at the bottom of the page.
Utilizing Your Re-Targeting Lists
Excellent work! If you followed these steps correctly, your Ads Management platform (i.e. Facebook, Google, Adroll…) will begin compiling lists of every person that clicks on your pixel-imbued links. Now, it’s time to put those hyper-targeted audiences to good use.
Re-marketing can be an effective practice for Social Media Managers, Affiliates, Media Buyers, and many other professionals interested in making the most out of their online marketing efforts.
Check out our article on “Re-Targeting: Best Practices” to learn how to maximize the potential of your re-targeting lists.